If you have a web based business you already know how important traffic is to the health of your business. The best way to get more traffic to your site is through using SEO, or search engine optimization effectively. Many SEO tools have been created with the aim of making this an easier process for website owners, who don’t always have the time to spend hours on making sure that their websites are properly optimized. However, there are a lot of different SEO tools out there and not all of them do the same things. In this article, we’ll cover three kinds of SEO tools which are must-haves for any web based business owner who wants their business to thrive in the competitive world of online business.
SEO Tool #1 – Backlink Checkers ? A backlink checker can be extremely helpful in getting more out of your business’ online presence. Backlinks (links which point to your website from other sites) are great for increasing your page ranking and of course, they provide another way for people to find your website. It can be useful to know who is linking to your site and how many sites link to your own. These tools can even tell you how well your competitors are doing when it comes to backlinks.
SEO Tool #2 – Keyword Density Checkers ? An incredibly useful SEO tool, these examine the keyword density of your website. Keywords are what get people into your website, by and large and are a big part of your search engine rankings. Using the right keywords in the right density will help your site to work its way towards the top of search results pages and bring in a lot of traffic along the way. A good keyword density checker will give you the data you need to ensure that your site is properly optimized.
SEO Tool #3 – Keyword Research Software ? This is a very important tool to have, especially when building your website. You’ll want to use the right keywords ? the ones that will get you’re the best results when creating content for your website and when you’re writing copy for your online advertising, particularly pay per click ads. The choice of keywords in a pay per click campaign can mean the difference between dramatically increased traffic and getting little to no results. Keyword research tools will help you to find the keywords which will bring the greatest benefit to your site.